Pilates Plus LA approached me about creating a fresh new take on their fitness studios for spring 2019. After a decade of having the same look, their brand had become outdated, underwhelming, and lacked the ability to stand out against other trendy studios in the Los Angeles area.
After our preliminary brand strategy workshop, our goal was to create a clean, bold new identity to fit their vibe and compliment where their business had grown.
Their new identity is now reflected in their five redesigned studios in Los Angeles and across all digital touchpoints including their redesigned website, branded app, and social.
“Walker is a pleasure to work with and he’s been apart of my creative team for a few years now. I felt like intuitively he understood my vision and I trusted him to take full creative control. Collaborating with him has been fun and I admire not only his work ethic, but respect him as a person."
Kristi Vacanti, CEO & Founder of Pilates Plus LA